Cameron McGill & What Army – Is A Beast

“Is a Beast” by Cameron McGill & What Army was released on CD and digital. I provided Art Direction, Design, Photography and more to produce the album art and relative merchandise to accommodate its release. The cover features a portrait of Cameron originally painted in color by Peter Mera, regional artist, and photographed by Debbie DeCastris in black and white on a low-resolution phone to capture a grain effect I was seeking to then paint some white fangs and abstract elements on top of.

The collaboration was accidental in tone, as many ideas for the cover involved photography and night images— the stark nature of Cameron’s record, its songs, and the road it took to complete it only made sense with it being black and white. It is the last of a few recordings made with What Army. Part of the marketing of this record included a crowdsourcing campaign on Kickstarter to afford the record’s production. $4700 was raised on a $3000 goal. (Link: https://www.kickstarter.com/projects/1656891405/cameron-mcgill-and-what-armys-new-album-is-a-beast)

I loved working on this record, and was able to witness its coming to life through various pre-production sessions and planning for the recording as a fly on the studio wall.

ClientCameron McGill & What ArmyServicesIdentity, Art Direction, Design, Illustration, Photography, Packaging, Social Media, Merch, WebYear2011Linkcameronmcgill.bandcamp.com