Desmo of Silicon Valley (DSV), an official Ducati® motorcycle club, contacted me to establish their organization’s identity for mass media marketing purposes. Direction was provided to follow the Ducati brand theme, but add a retro flavor to it. I zipped back to the 1980s for inspiration, and tied in the Italian brand’s color theme to deliver to Desmo what they were looking to reproduce on shirts, merch, web and more.

ClientDesmo of Silicon Valley (DSV), Official Ducati MemberServicesBrand Identity + Logo Development, Merch DesignYear2017Linkdesmosv.com

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