OMNI Youth Services — Brand + Web Redevelopment, Print, Event Planning + Marketing

OMNI Youth Services, a youth developmental organization serving the greater Chicagoland region, awarded me a marketing vendor services contract in mid-2011 to plan and produce a major brand redevelopment overhaul on all of its web, print, event, and internal marketing materials.

Their website was a decade old, ASP/HTML driven with little content management and server support. Developing OMNI’s new website on a CMS platform—Wordpress—was decided early on to allow their staff to learn how to create and manage their own content by the summer of 2012, at the expiration of my contract. It was known from day one that I had one year to produce the tasks initiated by Steve Baldwin, OMNI’s Director of Marketing (now the President of Guerin Prep, Chicago), in order to transfer all services to their internal staff.

The rebranding efforts were part of a larger campaign aimed at being prepared for their 40th Year Anniversary Fundraising Event in Chicago, April 2012. The anniversary event was hosted by Jay Leno and Ex-Governor of Illinois, Pat Quinn. All marketing materials, event invites, ads, posters, web banners and ads for advertisers, publishers, web and TV channels were produced with multiple OMNI advertisers and vendors to assist Marketing Director, Steve Baldwin, pull off a successful rebranding and 40th anniversary campaign.

I spent the remainder of my contract tutoring Steve and OMNI’s internal staff on content development for managing their website internally. One of the more successful accounts I’ve worked on where the client allowed me complete freedom to pull off a ton of work spread out over 12 months, and meet key deadlines. The site’s redevelopment in 2011 for a 2012 anniversary rebrand launch still allows OMNI to control their marketing costs and content management internally as of 2017.

ClientOMNI Youth ServicesServicesBrand + Web Redevelopment, Print, Event Planning + MarketingYear2011-2012Linkomniyouth.org