Click here to read: “Creators call Rockford-based website a ‘social experiment,’ not fake news,”

By Sarah Wolf, Multimedia Journalist, Rockford Register Star, January 21, 2017


BEFORE READING THE PRESS ARTICLE, BACKGROUND SUMMARY ON WHY THE ARTICLE EXISTS TO BEGIN WITH

A few regional artist friends and I got together in 2012 to create something ignorant together—RKFDNEWS.com—a website loaded with stories about one special place on earth called Rockford, Illinois.  We aimed to poke social buttons, to create reactions—and that we did with ease.  This social experiment was successful on a local level with regards to people loving what we were doing, or avoiding it like the plague by cursing our names every chance they got when figuring out who was behind its private, 24/7, digital troll-like presentation. We created a loud reaction, and that is what some artists should aim to do.  We did.
The public reaction became a punchline for our collective’s final goal:  A 256 page book was published in late 2014, “Believe,” under the collaborative name of RKFDnews. It’s available on Amazon, Barnes and Noble, and elsewhere.
Sarah Wolf‘s editors at the Rockford Register Star, the region’s largest newspaper, intentionally neglected publishing any statement about the existence of the book (published in late 2014) when this press article was published (Jan. 2017). Despite the Editors’ biased, intentional slights, Sarah did a great job conveying our collective’s intents versus that of what the national trend for fake news had become after the HIL-ARIOUS 2016 Presidential Election.  That election and everything that has happened since with fake news and social media proves how dangerously far ahead of the pulse of the nation our little f*ck up collective was with warning everyone about what they’re seeing, reading, and believing on the internet.
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