ABG

ABG contracted me in early 2013 to lead and produce global company rebranding initiatives. A complete brand identity overhaul while developing cross-channel strategies for new/old product development, merchandising, digital/online presence, social and email marketing, video, trade shows, and all while providing in-house support to operations, sales, and ownership. Marketing direction and campaign strategies stretches across all media channels, along with internal full-agency marketing production service efforts. Cause and effects of internalizing strategies continues to successfully result in an infinite marketing-to-sales ROI for the company.