Sock Monkey Sound Podcast

Behind-the-scenes creative director, executive producer of Sock Monkey Sound [SMS], a grassroots podcast covering wide-ranging cultural topics, regional music talk, and interviews with independent artists including: David Bazan, Yoko Ono, Ian MacKaye (Fugazi), Colin Hay (Men At Work), Eric Bachmann (Crooked Fingers/Archers of Loaf), Hutch Harris (The Thermals), Dan Deacon, Richard Edwards, Matt Hopper, members of The Dandy Warhols, Superchunk, Built To Spill, The Dismemberment Plan and many more.

Enjoyed many daily creative and technical responsibilities during my tenure with SMS. I saw the potential in its grassroots phase after the team interviewed me for Episode 16 of their production. After seeing what a wonderful little baby they were conceiving, I offered to contribute podcast performances, provide cloud management and support, direct brand development and marketing, expand the listener base, engage public with daily social media and web site content production, assist artist PR and interviews, lead writing and editing of content for the show’s website, and manage front-end CMS. I personally financed and managed cloud server hosting and streaming services from 2010 to 2014 to sustain its growing operations while SMS founders attended to life responsibilities. In hindsight, this was my mistake and I own it—they were too young to understand what I was managing, and how much of it. I truly believed in SMS until I realized that three of the original four founders had no interests in taking responsibilities for the baby they conceived.

During my creative tenure with SMS, and against all recession-era odds, the show received national recognition for establishing itself as a Top 10 National Music and Culture Podcast from USA Today (2011), NPR (2011), and Paste Magazine (2012). I also solely wrote, produced, performed, digitally published and distributed an additional 19 episodes of an offshoot, one-man podcast production for the SMS brand, Andy and Reggie’s Songs About Stuff and Things Radio Hour (2012-2013), in an effort to expand the SMS brand. Yet, the founders continued to remain on silent terms amongst themselves, taking life paths elsewhere without taking ownership of the production as it was growing.

I made a tough-love decision to walk away from SMS in 2014. I was managing nineteen other contract client accounts, as well as a day job I took on in mid-2013. SMS shut down for the first time within months because each founder neglected the host server tasks, episode streaming, GPU rates and overall finances for keeping the production live 24/7. This was the only way to send a message, and looking back, it was the right way for me personally and professionally. I couldn’t keep paying monthly GPU streaming overages due to data spike increases caused by the podcast production’s grassroots popularity—which its founders were blind to.

Add to the mess that the original founders weren’t on talking terms. The thanklessness began to affect me. No one ever thanked me for the work I was managing aside of Chip Copeland, who was always thanking me for keeping the baby alive. From 2010 to 2014, I took on the financial weight of carrying the podcast production’s streaming and host server fees, as well as creating consistent content to keep the brand alive. SMS went off-grid due to no one stepping up to finance the production after I walked away in early 2014, and it remained silent for 2 years.

Two of the founders managed to reconnect and reboot the original 112 episodes-archive (2009-2014) in mid-2016 after the hiatus. The new team proceeded nicely for awhile. They produced and created an additional 100 episodes—all great—but sadly suffered a similar end by mid-2018 when no one was financially caring for the production’s monthly GPU host fees. Every good business brand problem I conveyed to these guys in 2010 came back to haunt them again because they didn’t listen to me. I told them repeatedly that SMS needed to generate ad revenue, partnerships, to sell something, to think outside of the regional box in order to grow the brand. And they didn’t, they didn’t listen to one word I preached about growing their podcast into a viable production, and they went silent once more.

212 Sock Monkey Sound podcast episodes are currently off-grid and unavailable to stream as of late 2019 still. I salvaged a few episodes for my own intents knowing how negligent the founders were towards managing the original production content. See links below.

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19 episodes of “Songs About Stuff and Things” are available to share, download and stream at this link:

http://articles.andywhorehall.com/category/articles/songs-about-stuff

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Dave DeCastris is Silent Kit (Formerly Donkey Boy USA)
Interview and Live Performance at Sock Monkey Sound
Episode 16, November 19, 2009:

ClientSock Monkey Sound PodcastServicesCreative Direction, Podcast Production, Brand Identity + Logo Development, Social Media, Articles + InterviewsYear2009-2014Linkarticles.andywhorehall.com

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